About Us
Our story
Sleep is not a luxury.
It's the foundation.
Lura was born from a simple frustration: why is something as natural as sleep so hard to get right?
Why we started
We spent years fighting the same battle you probably know well — lying awake at 2 AM with a racing mind, waking up more tired than when we went to bed, and reaching for coffee just to feel human by noon.
Pills felt heavy-handed. Gummies were slow and full of sugar. Most sleep products were designed to knock you out, not to help you rest. So we decided to build something better: gentle, science-backed sleep essentials that work with your body — not against it.
Business model
Lura is an online brand sold via Shopify at lurasleep.com. We offer dietary supplement oral strips, a topical night cream, and a sleep eye mask accessory directly to end customers. Supplements are fulfilled through specialized manufacturing partners (including Supliful). We are not a pharmacy and do not sell prescription drugs or medical devices.
What we make
Every Lura product solves one piece of the daily wellness puzzle:
Rapid-dissolve oral strips with valerian, lavender, and a touch of melatonin — your wind-down ritual, simplified.
An Ayurvedic blend of botanical extracts to help you start the day feeling clear and restored.
Mushroom focus strips with Lion’s Mane and functional mushrooms for clarity without the crash.
Energy strips with green tea caffeine, L-Theanine, and Vitamin B12.
A lavender-scented night cream with collagen and hyaluronic acid — skincare that doubles as a bedtime signal.
Total blackout with zero eye pressure — because darkness is your brain's strongest sleep signal.
What we believe
Honesty over hype. We list every ingredient, every dosage, every detail. No miracle claims, no fine print.
Gentle over forceful. Great sleep shouldn't leave you groggy. Our products are designed to support your natural rhythm.
Ritual over routine. Sleep isn't a task to optimize — it's a moment to enjoy. We make products you'll actually look forward to using.
Responsible person
Liubomyr Mashtaliar — Founder, Lura
Email: support@lurasleep.com
Phone: +380 93 439 7636
Address: 12 Levka Krupy St, Ternopil, 47724, Ukraine
Sleep on it — risk free.
Every order comes with our 30-night guarantee. If you don't love it, we'll refund you. No questions asked.
Shop the collectionQuestions? We answer every email personally — support@lurasleep.com · +380 93 439 7636
